What is Raphael Moreno's expertise?

Raphael Moreno is an AI Design Strategist specializing in prompt engineering, context engineering, Trust by Design, UX AI, and AI governance. He leads the Human-Centered Computing team at Temus in Singapore.

What is Trust by Design?

Trust by Design is a methodology for engineering trust into AI systems as a first-order design concern. It focuses on explainability, guardrails, decision rights, and auditability to move AI from pilot to production at enterprise scale.

UX AI refers to AI-driven user experience design, where human-centered design principles are applied to AI systems to ensure they are usable, trustworthy, and aligned with human behaviour. Raphael Moreno applies UX AI to agent behaviour design and conversational AI systems.

What is context engineering in AI?

Context engineering is the practice of designing and managing the information context that AI systems use to generate responses. It involves structuring prompts, memory, retrieval systems, and persona logic to ensure AI agents behave consistently and accurately across complex scenarios.

Prompt Engineering

AI Governance

Trust by Design

DesignOps

AI Transformation

Business Development

AI Design Strategist

Designing Trust into AI Systems

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About Me

Professional Summary

16+ Years Experience

LinkedIn Contact CV

AI Design Strategist and Senior Manager heading the Human-Centered Computing team at Temus. I focus on making AI systems trustworthy, explainable, and ready for enterprise scale — bridging AI strategy, prompt engineering, and design leadership to move organisations past pilot purgatory into real adoption.

I design how AI agents think and behave, define trust frameworks for agentic systems, and lead teams that turn complex AI capabilities into products people actually use and defend. Trained over 400 professionals in generative AI across enterprise, fintech, and healthcare.

Core Competencies

AI Strategy: Trust by Design, AI Governance, Explainability, Pilot-to-Production Scaling
Prompt Engineering: Agent Behaviour Design, Conversational AI, Emotional AI, RAG Systems
Human-Centered Computing: DesignOps, Design Systems, Framework Development, Decision Rights & Guardrail Design
Business Development: Client Programs, Stakeholder Management, Enterprise AI Transformation
Training & Enablement: GenAI Training, Design Thinking Facilitation, AI Playbooks, Enterprise Upskilling

How I Work

From Behaviour to Trust

Start with Behaviour

Before touching technology, understand how people think, feel, and decide. Psychology and linguistics before models. Every AI system inherits the biases of its design — so design starts with the human.

Design the Intelligence

Shape how AI agents think and behave — defining persona logic, emotional states, decision boundaries, and escalation paths. Prompt engineering as a design discipline, not a technical afterthought.

Build the System

Create frameworks and operating models that let teams repeat what works. Playbooks, design systems, DesignOps — the infrastructure that turns individual success into organisational capability.

Earn Trust at Scale

Design for failure, explainability, and guardrails so AI gets adopted — not just demonstrated. The gap between a working pilot and production at scale is trust, and trust must be engineered.

People first. Then process. Then tools.

Learning Journey

Leadership & Certifications

Fine Arts, Major in Advertising

University of Santo Tomas, Philippines (1997)

Fintech Foundation

Singapore Fintech Association (2018)

Blockchain Foundation

Blockchain Association Singapore (2019)

Google Trailblazer

AI-driven innovation hackathon finalist (2024)

Giving Back

Training & Speaking

Generative AI Training

Trainer for 400+ professionals across Temus, Global Fintech Institute, and Synapxe Singapore (2023–Present)

Design Thinking Coach

Upskilled 800+ finance professionals for Singapore Fintech Association (2018–2021)

Blockchain Fundamentals Facilitator

Trained 400+ professionals with Blockchain Association Singapore and KPMG (2021–2022)

My Journey

Professional Experience

October 2022 - Present

TEMUS | Senior Manager, Head of Human-Centered Computing

Everything converged here — design systems thinking, AI capability, enterprise consulting, and team leadership — into a role where I define how AI earns trust at scale.

Key Achievements:

Built and led the Human-Centered Computing team of 12+ designers and front-end developers, integrating psychology, linguistics, and ethics into AI deployments
Authored the Temus Design DNA framework — a firm-wide playbook combining Human-Centered Design with AI across Discover, Define, Design, and Deliver
Led prompt engineering and experience design for FWD and AIA training chatbots, defining agent behaviour, emotional states, and roleplay logic
Drove AI transformation programs for enterprise clients including Temasek Trust, delivering agent training platforms and measurable adoption outcomes

August 2018 - October 2022

KPMG SINGAPORE | Manager, Head of Design

Moved from product design into enterprise consulting — learning to operate at the intersection of design, emerging technology, and business development.

Key Achievements:

Built and managed a 6-person design team, establishing DesignOps protocols that reduced project delivery times by 30%
Designed the BMW Korea blockchain rewards app end-to-end — onboarding, wallet interactions, and reward mechanics
Developed an AI-enabled risk management platform with workflows, dashboards, and predictive logic
Facilitated blockchain and design thinking workshops, training over 100 KPMG employees on emerging technology applications

March 2017 - August 2018

NTUC INCOME | Assistant Manager, UX Lead

First encounter with AI — designed Singapore's early insurance chatbots and began exploring how conversational interfaces could reshape trust in financial services.

Key Achievements:

Designed the conversational UX for Jiffy Jane, NTUC Income's first insurance chatbot — conducting 200+ user interviews to shape the interaction model
Created RevoRetire, a retirement planning chatbot for the silver generation focused on clarity, guidance, and trust
Managed and mentored junior designers while leading product design for insurance applications
Researched blockchain applications for insurance claims processing, planting the seeds for the KPMG work ahead

January 2016 - March 2017

IDC (EXECUTIVE MEDIA) | Senior Associate, UX Designer

Transitioned from brand design into dedicated UX work — learning to design for multiple markets and measure what actually moves engagement.

Key Achievements:

Led website design and UX direction across CIO Asia's Philippine, Singapore, and Malaysia properties
Drove digital marketing campaign design for GCIO and Security Summit events
Developed front-end solutions that measurably improved user engagement across regional tech publications

February 2012 - January 2016

NIKE STORES & NYDC CAFÉ (SUTL GROUP) | Brand Designer

Expanded from static brand work into service design and digital products — discovering that great experiences need systems, not just visuals.

Key Achievements:

Designed the first UI concept for the NikeStore mobile app, covering core flows and visual direction
Developed the full brand identity for nydc café — logo, visual system, and key brand applications
Managed marketing campaigns and vendor coordination across digital and physical touchpoints

February 2008 - January 2012

ONE°15 MARINA CLUB | Brand Designer

Where it started — learning to build brand systems from scratch for a premium hospitality environment, and understanding that design is fundamentally about trust.

Key Achievements:

Led the full club-wide brand design and development for ONE°15 Marina Club — identity system, collateral, and signage across the property
Designed branding for the Volvo Ocean Race 2009 and 2010 Singapore stopovers — event identity, on-site visuals, and marketing assets
Created brand identities for Nebula Bar, Constellation, and Nova Room — building a cohesive visual language across multiple venue concepts

Featured Work

Notable AI Projects

Kora AI

Multi-agent system: sentiment analysis routes LLM calls to 11 emotion-specialized models; anger meter adds stateful escalation logic.

Github Repo View Demo

Customer Journey Simulator

Real-time customer journey simulator: customers move through six pillars (pre-visit to post-visit) with staff, chaos/help events, and optional AI agents.

Github Repo View Demo

Human-AI Sense Making

Map business processes on a canvas. Get AI-powered analysis on human-AI task allocation, risks, trust, and actionable recommendations for teams.

Github Repo View Demo

URA Demo

Demo of Singapore's Urban Redevelopment Authority site with an AI avatar chatbot so citizens can ask about planning, property, car parks, and related topics.

Github Repo View Demo